Великолепная пятерка. Главные общественно-политические газеты России

Great five. The main broadsheets in Russia

A PR agency in Russiaas in any other country, shall be able to cooperate with different types of media: from business and industry to popular general-purpose periodicals. What newspapers should be taken note of if your brand needs publications for a wide audience? Read today!

Among the most cited and therefore popular Russian media, covering the social and political agenda, Moskovskij Komsomolets, Komsomolskaya Pravda, Metro, Arguments and Facts are perhaps the main Russian newspapers.

A few words about each of them.

Moskovskij Komsomolets. This periodical is popular among fans of both political and resonant publications. It also covers urban news and specializes in economic reviews, entertainment, and social events. MK is published daily. The circulation of the publication is up to 700 thousand copies, depending on the day of the week. One issue is read by more than 900 thousand people. Distributed in Moscow and the region, as well as the Central Federal District and other regions of Russia on a subscription basis and sold at retail outlets. The weekly issue of MK is printed in a circulation of 930 thousand. Its audience exceeds 1.3 million readers.

Komsomolskaya Pravda is the oldest newspaper in Russia, founded at the beginning of the 20th century. Today, 4 periodicals are published under this brand with the total audience almost 10 million readers. KP is read in 47 countries and in all Russian regions. The daily newspaper quickly covers the widest range of relevant topics in Russia and abroad: from politics to social life.

Arguments and Facts газета с более чем 40-летней историей, один из лидеров рынка. Еженедельный выпуск печатается тиражом два млн экземпляров. Издание распространяется по подписке, а также продается в розницу более чем в 60 странах мира (среди них государства  СНГ и Балтии, Западной Европы, США, Канада, Австралия и Израиль). Один номер в России -читают почти пять млн человек.

Metro is Moscow's largest daily newspaper. It is part of the global network of Metro free print media of Metro International S.A. (Sweden), the media company. It is also published in St. Petersburg, Kazan, Novosibirsk, Chelyabinsk, Tolyatti, Samara, Tula, Ulan-Ude. It contains reviews of the most important events in the life of Moscow, Russia and the world; articles on various topics; interview; finance news, show business, sports and culture. Also it covers education and health issues. 69% of Metro readers are under 54 years old. A slim majority of them are women. 60% consider themselves to be a wealthy and a highly wealthy category of citizens. The newspaper is distributed by promoters at more than 120 transfer metro stations during rush hours. 

Vechernyaya Moskva. This newspaper is considered to be the leader in the metropolitan market in terms of readership. According to Mediascope it is read by 46% of Muscovites over 16 years old. The circulation of the daily evening issue is 270 thousand copies. Volume is 48 pages. The periodical covers the most important events of the day, promptly publishes a chronicle and features of life in the Russian capital, covers all social strata and most age groups and professional readership categories. The newspaper is distributed in newsstands, chain stores, post offices in Moscow and the region. It can also be found in Moscow and federal authorities, metropolitan restaurants and coffee houses, and My Documents multifunctional centers. The periodical can also be taken free of charge at the counter or at the promoters in the metro.

Наше PR-агентство работает со всеми ведущими медиа России.  Будем рады организовать для вас продвижение в различных типах СМИ.

Natalya Anisimova,
Project manager, PR Formula
PR for foreign brands in Russia