About

Welcome!​

The aspiring to make the maximum for the client constantly inspires us with new ideas and solutions. Even there, where, at first glance, it doesn't seem to be possible.

 
MARINA KOCHEMASOVA, CEO PR FORMULA

Who are we

PR FORMULA - PUBLIC RELATIONS AGENCY, BASED IN 2009 IN MOSCOW.

PR Formula Agency is focused on cooperation with foreign brands interested in promoting in the Russian market. We not only help our clients to choose the best communication strategy, but also proceed with its implementation at all stages.

PR Formula practice a truly individual client approach, which is based on openness and transparency, as well as on our desire to become most useful to those who have placed their trust in us as in professionals.

Our specialists collaborate with tabloids, business, social and political and industry media. We also provide social media marketing services, as well as produce text and other types of content. 

We can do a lot, but all our competencies have one main aim: to build up communication with your target audience in Russia in such a way that it would be beneficial for your business.

Starting cooperation with PR Formula, you will enjoy attentive attitude, expert approach and excellent result.

What are we doing

We know how to make newspapers and magazines write about you, how to make TV channels interview you, and how to make news about your products and services appear regularly on the Internet.

  • Communication audit
  • PR strategy development
  • PR planning
  • Press events organization
  • Preparation and distribution of press kits and press releases
  • Placement of free PR articles in the media
  • Organization of interviews, comments for the media, radio and television broadcasts

Modern PR is not only working with traditional media. If you are interested in social media marketing and the blogosphere, as well as in forums and video hosting services, you are welcome to us.

  • Developing an Influencer marketing strategy 
  • Influencer marketing creative concept
  • Search, rating and selection of bloggers 
  • Legal support of cooperation with bloggers
  • Collaboration with celebrities

Effective content is a key component of any PR campaign. We create content, the main purpose of which is to make a maximum impression and to be easy to remember.

  • Content Audit
  • Content Strategy Development
  • Production of text, photo, audio and video content for media and social networks

New product launch
PR PACKAGES

Quick start

1 month

  • Making a media-list
  • Creating a press kit
  • Writing a press release
  • Mailing press release and press kit to media
  • Arranging 1 media interview
  • Media monitoring and press clipping
  • Recommendations on further PR activity

No less than 15 publications in the targeted media

Ideal launch

3 months

  • Analysis of the competitive environment and PR activities of the main market players in Russia
  • Making a media-list
  • Creating a press kit
  • Working out Q&A
  • Writing 3 press releases
  • Mailing press releases and press kits to media
  • Placement of 5 expert opinions in media
  • Arranging 3 media interviews
  • Preparing text materials in various formats in the Russian language (up to 20,000 characters)
  • Written translation (up to 10,000 characters)
  • Media monitoring and press clipping on a monthly basis
  • Final report + analytics + recommendations on further PR activity

No less than 50 publications in the targeted media

Strategic PR

6 months

  • Analysis of the competitive environment and PR activities of the main market players in Russia
  • Developing a PR strategy and a PR plan for 6 months
  • Making a media-list
  • Creating a press kit
  • Working out Q&A
  • Writing 6 press releases
  • Mailing press releases and press kits to media
  • Placement of 10 expert opinions in media
  • Arranging 5 media interviews/guest broadcasts
  • Preparing text materials in various formats in the Russian language (up to 40,000 characters)
  • Written translation (up to 20,000 characters)
  • Crisis management communications, if necessary
  • Media monitoring and press clipping on a monthly basis
  • Final report + analytics + recommendations on further PR activity
Optionally
  • Developing a brand strategy in social media
  • Developing an Influencer marketing strategy

No less than 100 publications in the targeted media

Clients

What do they say about us

- Collaboration with a team of PR Formula professionals is not only effective, but also enjoyable. It’s great, when they hear the wishes from the first time, and the result obtained fully meets the expectations.

IRINA UNCHIKOVA Camper

- PR Formula has been a permanent partner of Motorola Solutions for several years. The agency regularly organizes for us PR campaigns aimed at promoting our products. We especially appreciate the efficiency, flexibility and client focus of PR Formula specialists and we hope to continue our cooperation.

MAXIM GAVRILIN Motorola Solutions

- PR Formula Agency has developed for us and implemented a special promotion program, which allowed us not only to get a great number of publications in the target media, but also to significantly save the budget. It’s nice to deal with people who know their business well. Thank you very much!  

KONSTANTIN SIBYTEV PRO.MED.CS Marketing